Are Social Networks Still Useful For Your Business?

Linkedin Was Created In 2003, Facebook Was Founded In 2004, Twitter Was Launched In 2006, Instagram Was Born In 2010… And Since Then, Each Platform Has Evolved A Lot! However, Social Networks Are Regularly At The Heart Of Scandals, Especially On The Subject Of Data Protection. We Often Hear That The Youngest Abandon These Sites To Devote Themselves More To Messaging . So, Are Social Networks Dead? Or Does Your Business Still Have An Interest In Communicating About It?

Let’s Say It Immediately: Social Networks Are Always Of The Utmost Importance For Your Business Communication. No Matter The Headlines, They Remain An Essential Part Of Your Marketing Strategy . Let Us Explain Why …

Your Customers Always Use Them

Social Networks Are Always Successful! According To A Study By Hootsuite And Wearesocial, 44% Of Internet Users Have An Account On A Social Site. This Represents 3.4 Billion Human Beings.

Finally, Know That 73.4% Of Users Will Follow A Brand Because Of Their Interest In The Product Or Service, According To A Survey By Sproutsocial.

So No, Clearly, Social Networks Are Not Dead , They Are Even Doing Very Well!

Facebook And Twitter Keep You In The Game.

Now That You Understand That Your Customers Are Still Using Social Media, You Can Imagine That Your Competitors Are Continuing To Communicate On These Platforms.

Therefore, If You Remove These Channels From Your Marketing Strategy, You Are Giving Them A Competitive Advantage.

By Being Active On Social Networks, You Increase The Overall Visibility Of Your Small Business . This Is All The More True If You Have An Editorial Line Consistent With Your Image, Capable Of Standing Out From Your Competitors.

The Potential Of Instant Messaging Is Growing

Whatsapp Has 17.8 Million Unique Visits Per Month And 6.4 Million Per Day, According To Médiamétrie. On Average, 2 Billion Messages Are Exchanged Between Brands And Consumers Each Month On Facebook Messenger (In Particular Thanks To Chatbot Messengers ).

The Appetite Of The French, And In Particular Those Under 20, For This Mode Of Communication Is Only Increasing. However, Whatsapp Is Owned By Facebook. As For Messenger, It Is Directly Integrated Into The Social Network… And Therefore Attached To Your Business Page.

Communicating On Social Networks Allows You To Retain Customers Who Favor Instant Means To Engage With Brands.

The Breakthrough Of Video, An Asset For Social Networks

According To An Animoto Study: 63% Of Marketers And Businesses Believe That Facebook Is The Best Performing Social Platform When It Comes To Publishing And Promoting Video Content. Linkedin And Youtube Would Then Arrive With 7.5% And 7% Of The Specialists Surveyed, Respectively.

But That’s Not All ! Brightcove Research Shows That A Video Posted On Social Media Generates 1,200% More Shares Than Images Or Text. According To Facebook, Its Users Spend 5 Times More Time In Front Of A Video Than In Front Of Frozen Content. Finally, Linkedin Claims That The Videos Posted On Its Platform Reach An Engagement Rate Of 50%.

Video Is A Star Format More And More Consumed By Internet Users. And It Is On Social Networks That This Format Generates The Most Engagement! If You Are Planning On Getting Into Video Marketing Soon, Stay Signed Up On Facebook, Twitter, Linkedin Or Instagram!

Social Networks Optimize Conversions

54% Of Social Media Users Are Looking For A Product Or Service, According To A Study By Globalwebindex. Ensuring An Active And Quality Presence On These Platforms Allows You To Attract Internet Users Looking For A Specific Offer.

In Addition, That Each Social Network Has An Advertising Platform That Helps You Promote Your Products And Attract Traffic To Your Website. You Can Target Your Audience, Implement Retargeting Campaigns And Offer The Scope Of Your Catalog At Unbeatable Costs! The Objective Of These Campaigns Is To Ultimately Increase Your Sales And Therefore Make Your Presence On Social Networks Profitable.

Social Networks Remain Valuable Communication Tools, Especially For Small And Medium-Sized Businesses. They Allow, At A Lower Cost, To Increase The Notoriety Of Your Brand, To Retain Your Customers And To Conquer New Markets. Far From Being Dead, They Are Evolving To Adapt To Consumer Communication And Consumption Trends .

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